In today’s competitive business landscape, it’s essential for companies to build strong relationships with their clients. One of the best ways to do this is through client gifting, which shows your customers that you appreciate them and goes a long way towards strengthening relationships. But how can you use client gifting effectively? Let’s take a look.

Client Gifts | Shadow Breeze

Tips For Building Relationships With Clients Through Client Gifting

Following these give tips for effective client gifting, you will strengthen relationships with your existing clients which can lead to increased referrals, more sales from existing clients and new business from potential clients.  

  1. Choose Thoughtful Gifts that Reflect Your Brand
  2. Use Branding Appropriately on Your Client Gifts
  3. Send Gifts That Clients Will Actually Use
  4. Don’t Just Send Gifts During the Holidays
  5. Select the Right Gifting Partner

Choose Thoughtful Gifts That Reflect Your Brand

The key to successful client gifting is choosing gifts that are thoughtful and reflect your brand. For example, if your company specializes in home décor, sending a gift basket full of interior design ideas or even a custom-made piece of art might be an excellent option. Additionally, make sure you personalize the gift based on the client’s interests—this will show that you’re really paying attention and care about their individual needs.

Use Branding Appropriately on Your Client Gifts

When using client gifts as a tool for building relationships, it’s important that you use branding appropriately. Make sure that the gift you are sending reflects positively on your company brand and that the message it sends is professional and appropriate for the situation.  While you might be fine wearing your company's brand on a shirt or using a mug with your company's brand, your clients may not be.  If you include your brand on the gift items, be sure it is subtle.  It might be best to limit your branding to the gift packaging and marketing materials and not on including it on the gift itself.  

Sending Gifts That Clients Will Actually Use

When selecting gifts for clients, make sure they are something that they will actually use or enjoy. It’s also helpful if you can tailor gifts based on what you know about each individual client; this shows that you have taken time to think about them specifically and appreciate their business. Be sure the quality of the items in your gift also reflects your brand.    It might be better to have fewer items that are of a higher quality than more items of lesser quality.  Additionally, make sure that any branded items or packaging reflect your company’s values; this helps create positive associations between your brand and the gift-receiving experience.

Don’t Just Send Gifts at Holidays

When it comes to client gifting, many companies make the mistake of only sending gifts around major holidays such as Christmas or Thanksgiving. However, if you want to truly strengthen your relationships with clients, it pays off to send gifts more often throughout the year—even if it's just something small like a box of chocolates or some office supplies.  Some examples of the right gifting times might include:

  1. Send gifts on the anniversary of them working with you
  2. Send gifts when they have a significant business event happening like the launch of a new product or a positive press review
  3. Send gifts when you launch a new product line or service and want to make them aware of it
  4. Send gifts to celebrate milestones like birthdays, birth of a baby, weddings, etc.

Select the Right Gifting Partner

Choosing the right corporate gifting partner can be a crucial decision that can have a significant impact on your business. Here are some factors to consider when selecting a gifting partner:

  1. Reputation: Choose a gifting partner that has a good reputation in the market. Look for reviews, ratings, and testimonials from past customers to gauge their credibility.

  2. Product quality: Make sure the gifting partner provides high-quality products. You want to ensure that the gifts you are giving are well-received and appreciated by the recipients.

  3. Delivery reliability: Look for a gifting partner who can deliver gifts on time and in good condition. You don't want your gifts to arrive late or damaged, as this can affect your reputation.

  4. Budget: Consider the cost of the gifts and the services offered by the gifting partner. Make sure that you choose a partner who offers affordable prices and flexible payment options.

  5. Personalization: If you want to add a personal touch to your gifts, look for a gifting partner that offers personalization services such as custom packaging, message cards, and personalized labels.

  6. Customer service: Good customer service is essential when working with a gifting partner. Look for a partner who is responsive, friendly, and willing to go the extra mile to ensure your satisfaction.

  7. Diversity of products: Choose a gifting partner that offers a wide range of gifts and options to suit different tastes and preferences. This way, you can find the perfect gift for any occasion.

Building strong relationships with clients is essential for any business—and one of the best ways to do this is through effective client gifting strategies.  When done correctly, it can help create positive associations with your brand while reinforcing existing relationships and creating new ones By choosing thoughtful gifts that reflect your brand; using branding appropriately on your gifts, sending gifts that clients will actually use and not just sending presents during major holidays; and selecting the right client gifting partner, you can strengthen those bonds while also showing your customers just how much they mean to you!

February 08, 2023 — Matt Graham

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