How to Deal with Irate Customers

How to Deal with Irate Customers

By following these seven steps, you can effectively deal with an irate customer, and turn a negative situation into a positive one. Additionally, taking a proactive approach to resolving customer issues can help improve customer satisfaction and loyalty.
February 03, 2023 — Matt Graham
Employee and Client Gifting in Utah

Employee and Client Gifting in Utah

As a native Utah company, Shadow Breeze understands the corporate gifting needs of Utah companies.   Whether you are sending client gifts to a company in Lehi, employee gifts to employees working in Provo, or partner gifts to Salt Lake City, we can make it a breeze.   Our gifting experts will work with you to understand your business gifting needs and will offer solutions that will help you meet your objectives..... 
January 27, 2023 — Matt Graham
Employee & Client Gifting in Six Easy Steps

Employee & Client Gifting in Six Easy Steps

Following the six steps to successful corporate gifting is the key to every successful corporate gifting campaign and will help you maximize your gifting ROI.

  1. Define Clear Objectives for Your Corporate Gifting Campaign
  2. Set the Right Budget
  3. Select the Right Gifting Partner
  4. Send Your Gifts at the Right Time
  5. Select the Right Gifts
  6. Avoiding Corporate Gifting Pitfall

Following the steps in this article will make it easy to run client and employee gifting campaigns that will help you meet your gifting objectives....

January 26, 2023 — Matt Graham
Valentine's Day Gifts She'll Love

Valentine's Day Gifts She'll Love

Tell me if this sounds familiar. It's early February and you are enjoying a lazy Saturday on the couch when you remember that the Super Bowl is coming up. You open up the calendar on your phone to see when the big game will be played when your eyes are drawn to the 14th for some reason. That can't be the Super Bowl because it isn't on a Tuesday. You click on the little 14 to see if you have something scheduled that day when it hits you. That is Valentine's day...
January 23, 2023 — Matt Graham
Gift Boxes from Shadow Breeze

How to Build a Gift Box Company

According to Coresight Research, in 2021, the estimated U.S. market size for personal gifting was $1.18 trillion.    Throw in another $242 billion in corporate gifting and the total market size for gifting in the U.S. was just over 1.42 trillion.  With an 8.1% CAGR, the total U.S. gifting market is estimated to be over $1.5 trillion by the end of 2024.

Desmond Tutu once said that there is only one way to eat an elephant: a bite at a time.   The same is true for starting your own gift box company.  When you tackle one step at a time, you will find that starting your company is much less daunting than you originally thought.

Over the next six weeks, I will focus on the six steps to starting your own gift box company:

1) Conduct Market Research and Identify Your Niche
2) Identify Your Sales Channels
3) Prepare Your Business Plan
4) Establish and Fund Your Company
5) Sourcing Products and Packaging
6) Setting Up Your Operations

Click the title above to read the first post about conducting market research and identifying your niche.
August 31, 2022 — Matt Graham
Five Things I Wish I Knew Before Starting My Own Business

Five Things I Wish I Knew Before Starting My Own Business

After 13 years of successfully navigating the intricacies of the corporate rat race, I could no longer resist the allure of the Siren’s song calling me towards entrepreneurship and the desire to start and run my own
business.  After all, leaving the 50+ hour work weeks, the never-ending bureaucracy, the numberless meetings, and the constant pressure from above, to start the next Google, Amazon, or Tesla is as American as apple pie and the 4th of July. 
Unfortunately, just like in Greek mythology, that Siren song lures many intelligent, hard-working, unsuspecting victims from the comfort and security of their corporate jobs, only to dash their hopes, their dreams, and their 401Ks on the rocky shores of entrepreneurship. 
August 22, 2022 — Matt Graham
Unique Gift Packaging Choices for Employees

Unique Gift Packaging for Corporate Gifts

Gift packaging and presentation can be just as important as the gift itself.  From gift baskets or bags to premium crates and boxes, picking the right gift packaging is an important step in your employee gifting campaign.
August 17, 2022 — Morgan Falevai
What it's Really Like Being Married to an Entrepreneur

What it's Really Like Being Married to an Entrepreneur

Another consideration is the roles you take on when your spouse starts a business. Suddenly you become a sounding board, a de facto member of the board of directors (probably the only one), a therapist, a cheerleader, a shoulder to cry on, a financial advisor, and much more.   Even if you are not actively involved with the business, you are a business partner in every sense of the word.   You will celebrate every success and morn every failure....
August 12, 2022 — Jennie Graham
How a Gifting Company Prepares for the 2022 Holiday Season

How a Gifting Company Prepares for the 2022 Holiday Season

How would your business be different if 30 to 50% of your annual revenue came in one month?    Find out how running a gifting business is a lot like winning your March Madness tournament ....
August 05, 2022 — Matt Graham
Romantic Gifts for Women |

18 Romantic Gifts for Her - Exciting Gifts for Her

Valentine's Day is the perfect time to remind her how much you love her, or to tell her you love her for the first time.  In this post we have identified 18 personalized romantic gifts that will make her heart skip a beat...

March 15, 2022 — Matt Graham
Birthday Gift Box for Her |

20 Best Birthday Boxes for Her in 2022 | Shadow Breeze

A birthday box is a perfect way to bring some excitement to her birthday.   Help her celebrate just like she did when she was a kid with a birthday gift box filled with cute, fun, personalized gifts that she will love.  We have assembled the best birthday gift boxes for 2022 to make it easy for you to celebrate her birthday in style....
March 09, 2022 — Morgan Falevai
What to Include in Your Corporate Gifts | Shadow Breeze

What to Include in Your Corporate Gifts | Shadow Breeze

In this article, we will cover many of the steps you need to consider when creating your next gifting campaign for corporate, employee, and client gifts. It's helpful to allow yourself plenty of time and know your limitations as a gifting creator. Gift creation requires plenty of detail orientation and organization skills...
September 17, 2021 — Morgan Falevai