International Women's Day Giveaway Ideas for Businesses

All the time is the right time to appreciate and recognize the knowledge and love women bring in this world, but if you're looking for another perfect time to do so, it's on International Women's Day! It's a day to celebrate women, support women, and advocate for gender equality.

For businesses, this is also the perfect time to show your appreciation to your beloved female clients and customers! Especially women owned businesses and businesses that has women as their main target market, it's the right time to draw public attention to your products and services through effective marketing activities and online promotions, such as giveaways!

Giveaways are a fantastic way to engage with your audience, foster loyalty, and attract new customers. Whether it's through exclusive promotions, free product samples, or empowering merchandise, businesses can use giveaways on International Women's Day to express gratitude and solidarity with women everywhere.

What is the theme for International Women's Day 2024?

This year's International Women's Day campaign theme is Inspire Inclusion. According to International Women's Day website:

"When we inspire others to understand and value women's inclusion, we forge a better world.

And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment.

Collectively, let's forge a more inclusive world for women."

Every business uses a workforce, and from there, everyone can Inspire Inclusion within the organization. And when you're brand that has inclusivity as one of your core values, trust me, your audience knows and feels it! Now, you just need to maintain their positive impression of your brand and launch activities aligned with your values, such as a Women's day promotion!

When brainstorming giveaway ideas, you can use the Inspire Inclusion theme and launch activities that advocates for inclusion and equality. Here are some fun and engaging giveaway ideas to celebrate International Women's Day with your customers!

International Women's Day Giveaway Ideas

Post social media contests

Plan a social media contest that your audience can engage with! Here are some ideas:

• Sharing their 'Inspire Inclusion' story: ask followers to submit stories when they felt included and recognized, or let them comment their entries on the comment section using the hashtags #InspireInclusion, a hashtag of your brand, and a hashtag of the name of your contest. Indicate how many winners you will pick and the prize they'll be getting.

• Women Who Inspire Photo Challenge: Ask followers to post photos of women who inspire them, whether it's a family member, friend, celebrity, or historical figure. Offer prizes for the most heartfelt or impactful submissions.

• Product Redesign Ideas: Challenge followers to share their ideas for redesigning one of your products to better meet the needs of women. Offer a prize for the most innovative or feasible suggestion.

• Caption This Image: Post an empowering image related to women's rights or achievements and ask followers to come up with a caption that reflects the theme. Select winners based on creativity and relevance.

Post your activity a week, or few days before March 8th, so your followers can see it early on. Offer high-value giveaways to encourage them to join!

Make branded games and quizzes

Be as creative as you can and create games or quizzes related to your brand and to women! That wouldn't be too hard especially if you're a women-centric business. If you run a cosmetics company, you can post a "Find Your Signature Look" Quiz that helps participants identify their ideal makeup style or trademark appearance based on their personality, preferences, and skin tone.

If you run a floral shop, you can create a "Flower Personality Match-Up" game where players match their personality to specific types of flowers. Provide descriptions of different flower varieties, highlighting their symbolic meanings and qualities, and encourage participants to choose the flowers that resonate with them the most.

Encourage participants to share their quiz results or experiences on social media channels with a specific hashtag, and then choose winners at random or based on the quality and engagement of their posts.

Create gift bundles

When choosing gift giveaways, instead of one or two products from your business, why not opt for a gift bundle? This makes it more encouraging for your followers to join your activities since they'll be getting a variety of items!

And if you run a business that's not really women-centric, but still, you want to advocate for International Women's Day and recognize incredible women, you can order gift bundles from gifting companies. Indicate what theme you'd want to incorporate - whether it's a relaxing spa gift box for pamper time, a work essentials gift box to help them with their daily tasks, a food basket to indulge at home or to share with their loved ones, and more.

Run free product samples

Choose products from your inventory that are relevant to your female audience and match the theme of Women's Day. Consider giving away samples of skincare, cosmetics, wellness products, or any other product that promotes self-care and empowerment.

Promote these free samples on your social media channels, email newsletters, and other marketing channels. Create visually appealing graphics and captivating messaging to grab attention and increase interest in the offer. Also, indicate how customers can redeem their free samples. This could include going to your local store, ordering online with a special promo code, or joining up for a mailing list to get a sample via mail.

Run exclusive deals

Decide the type of deal you want to offer, like a percentage discount, a buy-one-get-one offer, free shipping, or a gift with purchase. Create eye-catching graphics, banners, and social media posts to highlight your exclusive 'Happy International Women's Day' deals. Use messaging that highlights the importance of the day and the value of the deal.

Also, indicate that it's only available for a limited time, establishing a feeling of urgency in customers and urging them to take advantage of the offer before it ends.

Customize your items

Create a limited edition of customizable items inspired by Women's Day! Offer customizable items like t-shirts, mugs, tote bags, and notebooks with empowering quotes and phrases recognizing outstanding women. Customers can personalize these goods with their own photos or the names of women they admire.

Or, you can host a user-generated content contest where participants can submit their designs celebrating the inspiring woman in their lives, and you can use the designs for your Women's Day-themed items. As a prize, those who submitted the best designs will receive the customized items for free! Decide whether there will be only one winner or many.

Local business collaborations

Collaborating with other local businesses for Women's Day giveaways offers an excellent opportunity to recognize and support women while also establishing community ties. Businesses can join forces to share resources, broaden their reach, and produce a more impactful celebration.

You can organize a collective giveaway with products or services from local businesses that resonate with the Women's Day theme.  For example, a cosmetics company can collaborate with a local florist to give a a gift bundle that includes beauty items and a bouquet of flowers.

A bookstore can work together with a cafe to develop a prize package that includes encouraging books by female authors as well as vouchers for coffee or tea.

Collaborative gifts not only highlight each business's unique services, but they also promote a sense of community and support among local entrepreneurs. Businesses can work together to honor women's successes and efforts, while also engaging their audience and strengthening community ties.

Celebrate International Women's Day with Shadow Breeze

Advocating for women and celebrating women's achievements is more than just a day; it's a continuous journey. At Shadow Breeze, we're committed to amplifying diverse voices and supporting initiatives that uplift women. If you're looking for gift boxes to send as giveaways on Women's Day, we have an extensive collection of curated gift boxes perfect for all the special women that contribute to the success of your business - your clients, employees, and customers.

Explore our platform for more inspiring content and join us in championing gender equality every day. Together, let's make every day Women's Day.

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