Cohesity wanted to build anticipation ahead of an upcoming board meeting in Santa Barbara.

Rather than a standard pre-event touchpoint, the goal was to create something that reflected the setting itself. Something that gave board members a sense of place before they even arrived.

The campaign was designed to introduce the experience early, setting the tone for the meeting through a thoughtful, location-driven gift.

We designed a custom gift experience inspired by the look and feel of a Santa Barbara sunset.

The focus was on creating something cohesive and transportive. A gift that felt relaxed, elevated, and distinctly tied to Southern California.

Each element was selected and designed to reflect the setting, from the color palette to the materials and presentation. The final result was a visually striking, sunset beach-inspired experience anchored by subtle Cohesity branding.

Everything was packaged in a way that felt intentional and gift-worthy, then shipped directly to each board member ahead of the event.

The result was a stronger sense of anticipation leading into the meeting.

Instead of arriving cold, board members were introduced to the environment ahead of time, creating a more connected and immersive experience from the start.

The gift helped set the tone early, reinforced the quality of the event, and turned a simple pre-meeting touchpoint into something memorable.