Employee & Client Gifting in Six Easy Steps

Employee & Client Gifting in Six Easy Steps

Matt Graham

Following the six steps to successful corporate gifting is the key to every successful corporate gifting campaign and will help you maximize your gifting ROI.

  1. Define Clear Objectives for Your Corporate Gifting Campaign
  2. Set the Right Budget
  3. Select the Right Gifting Partner
  4. Send Your Gifts at the Right Time
  5. Select the Right Gifts
  6. Avoiding Corporate Gifting Pitfall

Following the steps in this article will make it easy to run client and employee gifting campaigns that will help you meet your gifting objectives....

Valentine's Day Gifts She'll Love

Valentine's Day Gifts She'll Love

Matt Graham
Tell me if this sounds familiar. It's early February and you are enjoying a lazy Saturday on the couch when you remember that the Super Bowl is coming up. You open up the calendar on your phone to see when the big game will be played when your eyes are drawn to the 14th for some reason. That can't be the Super Bowl because it isn't on a Tuesday. You click on the little 14 to see if you have something scheduled that day when it hits you. That is Valentine's day...
Gift Boxes from Shadow Breeze

How to Build a Gift Box Company

Matt Graham
According to Coresight Research, in 2021, the estimated U.S. market size for personal gifting was $1.18 trillion.    Throw in another $242 billion in corporate gifting and the total market size for gifting in the U.S. was just over 1.42 trillion.  With an 8.1% CAGR, the total U.S. gifting market is estimated to be over $1.5 trillion by the end of 2024.

Desmond Tutu once said that there is only one way to eat an elephant: a bite at a time.   The same is true for starting your own gift box company.  When you tackle one step at a time, you will find that starting your company is much less daunting than you originally thought.

Over the next six weeks, I will focus on the six steps to starting your own gift box company:

1) Conduct Market Research and Identify Your Niche
2) Identify Your Sales Channels
3) Prepare Your Business Plan
4) Establish and Fund Your Company
5) Sourcing Products and Packaging
6) Setting Up Your Operations

Click the title above to read the first post about conducting market research and identifying your niche.
Five Things I Wish I Knew Before Starting My Own Business

Five Things I Wish I Knew Before Starting My Own Business

Matt Graham
After 13 years of successfully navigating the intricacies of the corporate rat race, I could no longer resist the allure of the Siren’s song calling me towards entrepreneurship and the desire to start and run my own
business.  After all, leaving the 50+ hour work weeks, the never-ending bureaucracy, the numberless meetings, and the constant pressure from above, to start the next Google, Amazon, or Tesla is as American as apple pie and the 4th of July. 
   
Unfortunately, just like in Greek mythology, that Siren song lures many intelligent, hard-working, unsuspecting victims from the comfort and security of their corporate jobs, only to dash their hopes, their dreams, and their 401Ks on the rocky shores of entrepreneurship. 
Unique Gift Packaging Choices for Employees

Unique Gift Packaging for Corporate Gifts

Morgan Falevai
Gift packaging and presentation can be just as important as the gift itself.  From gift baskets or bags to premium crates and boxes, picking the right gift packaging is an important step in your employee gifting campaign.
What it's Really Like Being Married to an Entrepreneur

What it's Really Like Being Married to an Entrepreneur

Jennie Graham
Another consideration is the roles you take on when your spouse starts a business. Suddenly you become a sounding board, a de facto member of the board of directors (probably the only one), a therapist, a cheerleader, a shoulder to cry on, a financial advisor, and much more.   Even if you are not actively involved with the business, you are a business partner in every sense of the word.   You will celebrate every success and morn every failure....
How a Gifting Company Prepares for the 2022 Holiday Season

How a Gifting Company Prepares for the 2022 Holiday Season

Matt Graham
How would your business be different if 30 to 50% of your annual revenue came in one month?    Find out how running a gifting business is a lot like winning your March Madness tournament ....
Romantic Gifts for Women | shadowbreeze.com

18 Romantic Gifts for Her - Exciting Gifts for Her

Matt Graham

Valentine's Day is the perfect time to remind her how much you love her, or to tell her you love her for the first time.  In this post we have identified 18 personalized romantic gifts that will make her heart skip a beat...

Birthday Mug Cake Gift with Inspirational Cards

20 Best Birthday Boxes for Her in 2026 | Shadow Breeze

Morgan Falevai

A birthday box is a perfect way to bring some excitement to her birthday. Help her celebrate just like she did when she was a kid with a birthday surprise box filled with cute, fun, personalized gifts that she will love. But, with so many choices of gift boxes available it can be daunting to find the best one for the special women in your life. The best thing is with our birthday box delivery you don't have to worry about waiting in line at the post office to ship your gifts. In addition, since each box incudes your choice several amazing gift packaging options, there is no need to worry about gift wrap.

What to Include in Your Corporate Gifts | Shadow Breeze

What to Include in Your Corporate Gifts | Shadow Breeze

Morgan Falevai
In this article, we will cover many of the steps you need to consider when creating your next gifting campaign for corporate, employee, and client gifts. It's helpful to allow yourself plenty of time and know your limitations as a gifting creator. Gift creation requires plenty of detail orientation and organization skills...
Employe Gifting | ShadowBreeze.com

Employee Gifting Etiquette: The Dos and Don'ts of Employee Gifts

Matt Graham
Giving gifts to your staff or employees can be a great way to show your appreciation and to say thank you for contributions made to the organization.  However, when not done properly, employee gifting can result in gift apathy or in some cases even resentment or frustration.   In this complete guide to employee gifting, you will find everything you need to know to implement successful employee gifting campaigns that deliver a strong ROI and boost employee morale
Corporate Holiday Gifts from Shadow Breeze

5 Steps to Corporate Holiday Gifting in 2023

Matt Graham
The 2023 holiday season will be here before you know it.     Don't wait to the last minute to start planning your employee holiday gifts.    Shadow Breeze makes it easy to plan and execute your holiday gifting campaigns.   Follow these steps to make you gifting a breeze this year and then sit back and enjoy your stress-free holiday season.